The world is more connected than ever these days, and successful e-shops are seeing a steady increase in international customers. There are some simple best practices that you can follow to improve their experience and boost your bottom line at the same time. Let’s take a look at how even small businesses can do this in a smart and efficient way.
International e-commerce is a subject that can be pretty intimidating to small business owners. The good news is that if you apply the principles of localization, your e-shop will see higher revenues, accelerated market growth, and better customer satisfaction. So, how can we put this into practice?
First, let's take a look at some of the challenges of international e-commerce, which you may not even consider until after it starts causing you problems. We can start with delivery: a person purchasing something from the Czech Republic needs to have different delivery options than a customer from South Korea. I promise that having a third-party courier from Europe trying to deliver a package to South Korea is not going to be a very cost-efficient option for anyone involved! Consider the same concept, but also with payment methods, currencies, local privacy regulations (e.g. GDPR), and cultural expectations.
Knowing that we should add localization features to our shop is nice, but how do we actually put that into practice? Some businesses solve this by maintaining separate e-shops that a user can toggle between using either a language button or by entering an alternative TLD (e.g. “.com” vs “.cz”). But trying to manage more than two versions of your e-shop in this way is so impractical that anyone who has tried this method would definitely not recommend it.
There are other use cases as well that benefit from a more sophisticated approach to managing multiple e-shops. For example, some organizations will need to manage multiple brands, and others will want to market their product very differently to different markets (e.g. B2B vs. B2C). No matter why your business would benefit from a so-called “multi-store,” the how is pretty straightforward. These days, businesses are solving this problem with robust e-commerce technology like Magento, which can set up multi-store solutions quickly and easily — with all administration centrally managed from a single place.
The concept of a multi-store is pretty simple. You have one set of inventory, but everything is localized based on where your customer is ordering from. This addresses all the potential pain points that we mentioned above. The main downside is that creating a multi-store like this from scratch can be a huge task, and will require a large budget, a lot of programming knowledge, and months and months of your time. Luckily, there are some solutions that can help you out if you’re looking to get the job done fast and without distracting you from running your business.
We actually encountered this above scenario so often, that a group of us got together to build the perfect solution! We created Beecom, which is a SaaS built on Magento 2, one of the most powerful and customizable e-commerce technologies on the market. By building your e-shop with Beecom, you pay one reasonable subscription fee in exchange for the peace of mind in knowing that your e-shop is built professionally, brought online quickly, and supported with the latest and greatest in backend technology.
None of this is useful though if it doesn’t save you time and make your life easier. That’s why we match powerful options with simple administrative controls. No matter how big your multi-store is, Beecom offers the convenience of managing everything through a single admin area containing all the tools you need to manage all aspects of your international e-commerce. We’d love to schedule a demo to show you all the ways that Beecom can help make your business stronger, and your life a little easier.